Language- The masthead on this music magazine is in a large black font which stands out against the background which is a pale colour. The masthead is a dominant icon and it shows the title of the magazine very easily. The skyline of the magazine has a red background with the writing in a bold font. The first part of the skyline says 'Kerrang! Awards 2010' is in a white font which stands out against the red background. The second part of the skyline says 'The winners revealed' that is in a bold black font which also stands out against the red background. The image takes up the majority of the front cover and represents what the main article in the magazine is about. The singers of the bands have a British flag wrapped around them and the writing also represents the british image because it is in the colours of the british flag. The way the image is set out is good because they artists go in order as the writing says who the singers are. The teasing contents also has a red background and white writing which is the same as the skyline, this shows consistancy throughout the front cover.
Ideology- The theme of this magazine is to provide the people who read this magazine with all the gossip/information that is on the rock industry. The people that read this magazine will be expecting to find information/articles on their favourite artists or bands. This magazine is focusing on the three bands which are on the front cover. The magazine is also focusing on the Kerrang! awards. This is shown in the skyline.
Institution- With this magazine been available all over they will distribute it in supermarkets or any shop that sell magazines. This is because people all over like rock music and this gives you alot of information on rock music/bands so it needs to be in a shop where everyone will have access to it.
Audience- The audience for this magazine will definitely be rock lovers. There isnt a specific age range for this magazine because any age range can listen to rock music. Even though there isnt a specific age range I would say that this magazine is ment more for teenagers/young adults. This is because it is just over £2 and teenagers/young adults will probably be able to afford this.
Representation- The representation for this magazine is to give the readers all the information they need and also to give them special offers which will make them want to buy it week in week out.
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