Language- The masthead on this specific music magazine is in a large white font and it stands out against the main image/background. The kicker on this magazine stands out because it has a yellow background with red and black writing. The writing on the kicker stands out because of the colour of the background of the kicker. Underneath the masthead there is a little image which represents what one of the articles will be about in this issue of the magazine. The image that is underneath the masthead also has a yellow background (same as the kicker) and the writing on it stands out which will attract readers. The main cover line on this specific magazine front cover stands out because it is in a large font which stands out against the background and the image. Above the main cover line is a quote from the article which will potentially attract readers that are interested in the band. The quote has a black background but the writing is in a yellow colour which has also been used throughout the front page and could potentially be part of the colour scheme. The main cover line has two different colours. The first part ('Bring Me The Horizon') is in white with a red outline which stands out against the background and the second part ('Oli Sykes') is in the same yellow which is used on the magazine. Both parts of the cover line are in a big bold font which will stand out and will attract the readers to this magazine. Next to the main cover line is another splash which says 'most revealing interview ever'. The second splash will also attract readers, especially if they like this band because they will want to know more about the lead singer, Oli Sykes. The colour scheme throughout the front cover is mainly yellow, white and red. These colours will be used because the white and yellow will stand out against the image/background and they will use the red because it is the colour for rock and Kerrang! use it in the majority of their magazines. The main image which is used on this magazine shows that the singer is in a rock/metal band. This is shown by the long hair which could be stereotyped as an emo and all of the tattoo's. The tattoo's represent rebellious behaviour which rock is all about.
Ideology- The theme of this magazine is to provide the people who read this magazine with all the gossip/information that is on the rock industry. The people that read this magazine will be expecting to find information/articles on their favourite artists or bands. The magazine will also provide information of all the concerts that are happening in the UK because on the front cover it states that its 'The UKs biggest gig guide'. The way that the magazine front cover shows that it is to provide the readers with information is the different headings on the front. The magazine has good offers and exclusive stories on some of the biggest stars in the rock industry. There is several images which also show that this magazine is to provide the readers with information. The main images show bands that are featured in this magazine.
Institution- With this magazine been available all over they will distribute it in supermarkets or any shop that sell magazines. This is because people all over like rock music and this gives you alot of information on rock music/bands so it needs to be in a shop where everyone will have access to it.
Audience- The audience for this magazine will definitely be rock lovers. There isnt a specific age range for this magazine because any age range can listen to rock music. Even though there isnt a specific age range I would say that this magazine is ment more for teenagers/young adults. This is because it is just over £2 and teenagers/young adults will probably be able to afford this.
Representation- The representation for this magazine is to give the readers all the information they need and also to give them special offers which will make them want to buy it week in week out.
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